Document Destruction Services

By Roger Buck, CDC

Could you find a new revenue stream by providing secure document destruction services? Identity theft, counterfeiting and intellectual property theft continue to rise. Protecting confidential information requires not only a secure storage system but also a secure system for document and digital storage device destruction.

Companies handling confidential information should consider the following:

• Could an altered document allow someone un-authorized access to other secure information?
• If any secure document was removed what damage or liability could occur?
• If a stolen document was counterfeited what is the potential loss to the company?
• Would the removal of secure document open the door for other types of counterfeit attack?
• What is your current means of destroying confidential documents?
• Is off site document destruction verified?

Many distributors have built strong reputations with their clients by providing efficient business documents to improve the customer's information flow. Consider these questions.

• Could you leverage that relationship to offer document destruction services to those same clients?
• If you currently offer warehousing and storage of your client's documents could this add a higher level of trust when offering document destruction services?
• If you offered secure document destruction services could you engage new corporate print customers?
• With identity theft the number one form of fraud would homeowners retain monthly document destruction services?
• Would offering a document destruction service set you apart from your competition?
• If you had 100 residential customers and 100 corporate customers what monthly revenue could be gained?
• What type of referral program could be offered to push sales growth?

Identity and intellectual property theft is a growing concern to individuals and business owners. Secure document destruction may be a means for distributors to increase their value to current clients while attracting new business by offering a high value service.

Roger Buck is the President of Emerging Solutions Now, LLC and a 40 year veteran of the printing industry. ESN offers a full line of document security shredders for office and industrial applications. They also provide marketing consulting and list acquisition services to their clients. Buck is a frequent contributor to various magazines and newsletters. He can be reached at Roger.Buck@EmergingSolutionsNow.com.

10/12/2009 /articles Link to this Entry